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<p><h1 style="background-color:red" align="center">SYBBA CA SYLLABUS CBCS 2019 PATTERN"</h1></p>
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<ul>
<li><a href ="#dm">CA 301 Digital Marketing</a><br></li>
<li><a href="#ds">CA 302 Data Structure</a><br></li>
<li><a href="#se">CA 303 Software Engineering</a><br></li>
<li><a href="#angular">CA 304 Angular JS </a><br></li>
<li><a href="#php">CA 304 PHP</a><br></li>
<li><a href="#bigdata">CA 305 bigdata</a><br></li>
<li><a href="#blockchain">CA 305 blockchain</a><br></li>
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<marquee><h1 style="background-color:pink;"> Digital Marketing </h1></marquee>
<p>
Unit1
E-Commerce<br>
1.1 Introduction
1.2 Understanding Internet Marketing
1.3 Search Engine Optimization
1.4 Search Engine Marketing
1.5 Email Marketing
1.6 Digital Display Marketing
2. Introduction to New Age Media (Digital) Marketing<br>
2.1 What is Digital Marketing
2.2 Digital vs. Real Marketing
2.3 Digital Marketing Channels
2.4 Types of Digital Marketing(Overview)-Internet Marketing
,Social Media Marketing, Mobile Marketing
3. Creating Initial Digital Marketing Plan<br>
3.1 Content management
3.2 SWOT analysis: Strengths, Weaknesses, Opportunities, and
Threats
3.3 Target group analysis
EXERCISE: Define a target group
4. Marketing using Web Sites<br>
4.1 Web design
4.2 Optimization of Web sites
4.3 MS Expression Web
EXERCISE: Creating web sites, MS Expression
5. Search Engine Optimization<br>
5.1 SEO Optimization
5.2 Writing the SEO content
EXERCISE: Writing the SEO content
6. Customer Relationship Management<br>
6.1 Introduction to CRM
6.2 CRM platform
6.3 CRM models
7.Social Media Marketing<br>
7.1 Understanding Social Media Marketing
7.2 Social Networking (Facebook, Linkedin, Twitter, etc.)
Social Media (Blogging, Video Sharing - Youtube,
Photosharing – Instagram, Podcasts)
7.3 Web analytics - levels
7.4 Modes of Social Media Marketing7.4.1 Creating a Facebook page Visual identity of a
Facebook page , Types of publications, Facebook Ads ,
Creating Facebook Ads , Ads Visibility
7.4.2 Business opportunities and Instagram options
Optimization of Instagram profiles , Integrating
Instagram with a Web Site and other social networks,Keeping up with posts
7.4.3 Business tools on LinkedIn Creating campaigns on
LinkedIn , Analyzing visitation on LinkedIn
7.4.4 Creating business accounts on YouTube YouTube,Advertising , YouTube Analytics
7.4.5 E-mail marketing E-mail marketing plan , E-mail marketing campaign analysis , Keeping up
with
conversions
7.5 Digital Marketing tools: Google Ads, FaceBook Ads, Google Analytic, Zapier, Google Keyword
Planner
EXERCISE: Social Media Marketing plan.
EXERCISE: Making a Facebook page and Google Ads
8.Digital Marketing Budgeting<br>
8.1 Resource planning
8.2 Cost estimating
8.3 Cost budgeting
8.4 Cost control
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<marquee><h1 style="background-color:pink;"> Data Structure</h1></marquee>
<p>Unit 1<br>
Basic Concept and Introduction to Data Structure
1.1 Pointers and dynamic memory allocation 1.2 Algorithm-Definition and characteristics 1.3 Algorithm Analysis -Space Complexity -Time Complexity - Asymptotic Notation Introduction to Data structure 1.4 Types of Data structure 1.5 Abstract Data Types (ADT) Introduction to Arrays and Structure 1.6 Types of array and Representation of array 1.7 Polynomial - Polynomial Representation - Evaluation of Polynomial - Addition of Polynomial 1.8 Self Referential Structure 5
<br>Unit 2 Linear data structures
2.1 Introduction to Arrays - array representation 2.2 Sorting algorithms with efficiency - Bubble sort, Insertion sort, Merge sort, Quick Sort, Selection Sort 2.3 Searching techniques –Linear Search, Binary search 6
Unit3 Linked List <br>
3.1 Introduction to Linked List 3.2 Implementation of Linked List – Static & Dynamic representation, 3.3 Types of Linked List - Singly Linked list(All type of operation) - Doubly Linked list (Create , Display) - Circularly Singly Linked list (Create, Display) - Circularly Doubly Linked list (Create, Display) 3.4 Generalized linked list – Concept and Representation 6
Unit4 Stacks
4.1 Introduction 4.2 Representation- Static & Dynamic 4.3 Primitive Operations on stack 4.4 Application of Stack 4.5 Conversion of Infix, prefix, postfix , Evaluation of postfix and prefix</p>
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<marquee><h1 style="background-color:pink;"> Software Engineering </h1></marquee>
<p>Introduction to System Concepts 1.1 Definition 1.2 Basic Components 1.3 Elements of the System 1.4 Types of System 1.5 System Characteristics 4 2 Introduction to Software Engineering 2.1 Definition of Software 2.2 Characteristics of Software 2.3 Definition of Software Engineering 2.4 Need for Software Engineering 2.5 Mc Call’s Quality factors 2.6 The Software Process 2.7 Software Produ</p>
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<marquee><h1 style="background-color:pink;"> Angular JS </h1></marquee>
<p>AngularJS Core Concepts: 1.1 What is AngularJS? 1.2 Difference between Javasript and Angular JS 1.3 Advantages of Angular 1.4 AngularJS MVC Architecture 1.5 Introduction to SPA 1.6 Setting up the environment 1.7 First App using MVC architecture 8 2 AngularJS Directives and Expressions: 2.1 Understanding ng attributes ng-app, ng-init, ng-model, ng-controller, ng-bind, ng-repeat, ng-show, ng-readonly, ng-disabled, ng-if, ng-click 2.2 Expression and Data Binding 2.3 Working with directives 10 3 AngularJS Modules, Controller, View and Scope: 3.1 Angular Modules 3.2 Angular Controller 3.3 Angular View 3.4 Scope hierarchy</p>
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